Our Designer Choice capsules are something very special! Six times a year, our designers create a capsule, each curated with fashionable styles of about six to eight pieces that highlight current trends outside of our main collections. The pieces in these mini-collections are presented in different colors and silhouettes than our main collections.
To quickly pick up on current trends and implement the design accordingly, the Designer Choice capsules are developed in a relatively short timeframe. This gives our designers the opportunity to express themselves creatively alongside the main collections while designing to fit fast-moving trends. The pieces of this mini collection can be combined very nicely with each other and offer a variety of styling options.
New special materials are used often for these capsules. For example, shiny materials like sequins and embellishments are used for occasion-related capsules (e.g. New Year’s Eve) or pieces with unconventional silhouettes in the knitwear are created.
Designer Choice capsules are small collections that stand out from our regular collections with modernity and innovation. The styles are based on current trends as we test new shapes and silhouettes, which appeal to younger, bolder customers. These new designs then later make their way into the regular collections if they are well received in the Designer Choice capsule.
Are you now excited about our next Designer Choice capsule in the fall/winter season 2023?