Dear Olsen Friends,

New year, new opportunities! The past year has confronted us with unexpected challenges, leading us to reflect and re-evaluate many things in our lives. We hope that our collections were able to offer you a sense of joy and comfort.

Let us start the new year with an optimistic attitude! A lot of heart and soul has gone into the development of our new collections over the past few months, and I think you’ll be happy to see some new and innovative styles. Nature has been our greatest source of inspiration–nature-inspired colour schemes and motifs such as leaves, florals and animal prints are all prominent elements in our Spring/Summer 2021 collections. Sustainability is particularly close to my heart and is more important now than ever. In addition to high-quality organic cotton, we’ve also included EcoVero(TM) viscose in our assortment.

One of my personal favourite pieces is a shirt-jacket made of brown vegan suede–perfect for instantly achieving an on-trend, boho-inspired look! This month, you’ll be able to purchase one for yourself on (Canada) or (UK), plus any Olsen boutique near you that carries Olsen! To find a location in your area, simply visit our Storefinder.

Here’s to a year filled with fashion inspiration and joy!

Dagmar Alsen