olsen fashion

SINCE 1995

modern style with a european flair & the perfect fit

Established in 1995, the Olsen brand is an international fashion and lifestyle company that inspires women in over 20 countries. We love and live fashion and keep our thumb on the pulse of current trends, which we transform into effortlessly casual looks with feel-good character. Olsen offers constant style inspiration through 16 collections a year and is regarded for its reliable, high-quality European-designed fashion by upscale retailers around the globe.


our philosophy

We want to emphasize the beauty of women. Every woman is beautiful outside and within, inspiring us with her unbridled optimism, her zest for life and her curiosity. We bring this inspiration into our collections with passion and great attention to detail, ensuring to offer world-class service, reliability and friendship to each client we meet. We believe that fashion is an opportunity to have fun, while simplifying life with unique wardrobe options that are effortless, functional and fit our clients’ active lifestyles. We craft each collection with care, with the hope of inspiring our customers time after time.

In everything we do, we uphold the importance of our responsibility towards the environment, people and animals. Our fashion is created under sustainable conditions and can be worn with a good conscience.

our product

Colourful fabrics and exclusive in-house print designs, high-quality materials and unmistakable European influence are at the heart of each Olsen collection. Our fashion showcases current trends, offering casual femininity and ease of dressing. Soft, comfortable materials and flattering cuts give an extra feel-good factor. Each style is crafted with everyday wear in mind, and our quality promise affirms our commitment to ethically-created, exceptional fashion.


our history

It started with a knitted sweater…

In 1901 Alfred L. Wolff of Hamburg, Germany began living his dream by founding his own trading company. His son, Manfred, began importing high-quality knitted sweaters in 1959 that were met with an overwhelming response.

In 1995, Olsen emerged from this special expertise in knitwear: a successful fashion brand that is now represented in over 20 countries worldwide.

Hamburg, the gateway to the world

The northern German city has always been regarded as a trading metropolis. Olsen quickly lived up to the reputation of its hometown and expanded into numerous countries within a few years. It is no wonder that our headquarters remain in Hamburg today, with the heritage and heartbeat of our business rooted deeply into this bustling port city.

Onwards, to North America

In 1983, Olsen’s humble North American beginnings were established in Canada. A wholesale agent in Ontario, Canada discovered Olsen’s distinct European flair, quality & styling, and soon after, boutique buyers and Canadian women began to take notice too.

By 1996, Olsen began opening independent retail stores and shops within Hudson’s Bay, expanding to over 65 locations across Canada.

Milestones of the recent past

2017: Olsen began its newest journey of North American expansion, opening 4 locations within Lord & Taylor, bringing its unmistakable European style signature to select major US cities.

2017: Under the name “Designer Choice”, Olsen now regularly launches capsule collections inspired by the latest trends in international catwalks.

2018: Opening of the first Olsen franchise store in Germany. Today, Olsen achieves a total of 75 % of all sales via its own sales areas – and the trend is rising.

our responsibility

The responsible treatment of people and nature is firmly anchored in Olsen’s corporate values. Respectful cooperation, fair production conditions and environmentally friendly manufacturing processes are of the utmost importance for us, and guide our actions as a business.

Responsibility towards the environment

Our aim is to produce our garments in an environmentally responsible manner. This includes using sustainable materials and manufacturing processes that help ensure the protection of natural resources and the reduction of harmful chemical substance use.

GOTS-certified organic cotton

Many Olsen styles are crafted from GOTS certified organic cotton which continues to grow in popularity thanks to its extensive ecological and social benefits that include:
– water conservation.
– elimination of genetically modified seeds.
– lowered greenhouse gas emissions.
– fair trade with farmers and healthy working conditions for factory workers.
– Replacement of harmful synthetic pesticides with natural fertilizers (i.e compost), protecting soil and runoff water.
The Global Organic Textile Standard (GOTS) is recognised as the world’s leading standard for processing textiles made from organically produced natural fibres. At a high level, it defines environmental requirements along the entire textile production chain and at the same time the social criteria to be met. Quality assurance takes place through independent certification of the entire textile supply chain. Learn more at global-standard.org

Recycled materials

We are always on the lookout for resource-saving manufacturing techniques using recycled materials. For example, we use Repreve®, a polyester performance fibre made from recycled plastic bottles, in the production of our outdoor jackets. So far, REPREVE® has saved over 11.5 billion plastic bottles from landfills; it conserves water and energy, and emits fewer greenhouse gases. Learn more at repreve.com.

Responsibility towards animals

Animal welfare is very important to us, so we have consciously decided against the use of certain animal materials.


  • Our products do not contain any down. For the filling of our outdoor jackets we use these alternatives:
    3M™ Thinuslate™ Insulation: The synthetic microfibres are finer than down feathers and can trap more air in less space. This makes our jackets just as warm, but much lighter than down jackets.
  • DuPont™-Sorona®: A high proportion of the fiber is made from annually renewable plant-based ingredients.

Leather, fur and angora

We use neither real leather nor real fur. In addition, we do not use angora wool.

Marking of non-textile parts

All non-textile components of animal origin are marked by us on the care label. Thus, we comply with the guidelines of the European Textile Labelling Ordinance (EU) No. 1007/2011. Such components may include, for example, leather labels or buttons made of mother-of-pearl or horn.

Responsibility towards suppliers

For us, dealing with our suppliers and producers at eye level is essential. We know them all personally, visit them on site several times a year and have maintained trusting business relationships with many of them for over 25 years.
Olsen has been participating in amfori BSCI since 2010:
– amfori BSCI ensures compliance with social standards and working conditions throughout the supply chain.
– the amfori BSCI “Code of Conduct” speaks out against child labour, forced labour, discrimination, underpayment, unreasonable working hours, unsafe working conditions, and more.
– supplier companies ensure compliance with the amfori BSCI “Code of Conduct.”

More about this: https://www.amfori.org/content/amfori-bsci